WarsawQuest is a simple part of the official Warsaw tourism website, and uses a structured questionnaire to assign travellers one of four pre-defined profiles: Mermaid, for leisure and relaxing experiences with a cultural component; Wars and Sawa, for family experiences focused on discovery; Golden Duck, for trendy, urban travellers who prefer fashionable locations and who are active on social media; and Basilisk, for independent, curious travellers who love to walk and take photos.

Once their profile has been established, the website gives the traveller a set of destinations, experiences, places and purchases with direct links and downloadable guides which invite them to follow itineraries and share them on the website through challenges. The tool is useful for preparing a holiday, which makes the promotional aspect more efficient. Moreover, it invites travellers to interact during their stays, encouraging them to share their experiences. It also includes suggestions beyond the traditional routes, which makes purchase options more visible and extends tourism throughout the city, increasing tourists' likeliness to spend and better distributing income from tourism.

This tool does not use disruptive technologies; it is a solution that is easy to implement for any destination to improve the relevance of their information and offer a degree of personalisation. To use the tool, destinations must characterise their most common visitor profiles, assign each one a brand of tourism, develop a tool to ask them questions and design the final experiences. This initiative was developed by the Warsaw Tourist Office and has 1 million subscribers on YouTube.