Calpe is a well-established and highly competitive tourist destination on the Spanish Mediterranean coast. The Peñón de Ifach and its beaches are its main tourist attractions. It is also an attractive year-round destination for all types of tourists, although it specializes primarily in family sun and beach tourism and residential tourism. Since 2017, it has been undergoing a transformation into a Smart Tourism Destination (STD), through initiatives promoting sustainability, accessibility, and innovation.