Covering an area of approximately 8,970 hectares, the city of Granada is nestled within a natural area that overlaps with part of the Vega region and the surrounding terrain, located at the foothills of the Sierra Nevada in eastern Andalusia.
Its privileged geographic position has enabled it to foster significant economic and tourism development, due to its importance as a communications hub between Andalusia, the eastern region, and the rest of Spain.
In recent years, Granada has established itself as a leading urban tourist destination, contributing to the city’s position as one of its most important economic sectors.
| Admission to the Smart Tourism Destinations Programme |
Granada joined the Smart Tourism Destinations project in 2020. In 2021, it conducted its first diagnostic process, culminating in the development of the Diagnostic Report and Action Plan for its transformation into a Smart Tourism Destination. The diagnostic assessment for the renewal of its status as a Participating Smart Tourism Destination was completed in 2025. |
| Outstanding initiatives
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- Excellent public-private and public-public partnerships, which have shaped numerous strategies for the benefit of the city.
- A consolidated commitment to sustainability across its three dimensions, and making it visible through numerous actions and strategies such as the Sustainable and Integrated Urban Development Strategy (EDUSI) – Granada, from tradition to innovation, whereby the destination seeks to rehabilitate spaces of great value for residents/tourists, doing so under the premises of environmental efficiency, innovation and social regeneration.
- The digital economy holds a significant weight at the destination, which has sizeable biotechnology and health industries, as well as a Health Technology Park, as a driving force for the business fabric and a promoter of innovation.
- The destination promotes programmes and actions in the development of innovation ecosystems, such as the “On Granada” project, a consortium led by Granada City Council that looks to strengthen the role of Granada and Andalusia as technological hubs. The main courses of action target range from attracting international companies and ICT projects to attracting funds and R&D projects.
- Granada has been working continuously to make accessibility an integral part of the daily management of the city and of the wider territory. It has an accessibility office and has launched a municipal action plan aimed at improving accessibility across Granada’s various neighbourhoods and districts.
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Technical data
VAT number:
P1808900C Address: Plaza del Carmen s/n Granada España Postal code: 18009 Telephone: 958539697 Region: Andalucía Province:
Granada Population:
Granada Country:
España Local entity type: Ayuntamiento Date of membership:
20201217 Diagnosis: Sí Diagnosis date:
28/07/2025 Destination Type:
Urbano de interior Population:
232,717 Area (km²):
88.06 Density (inhab/km²):
2,642.70
Level in the Network: Nivel 3
