La Línea de la Concepción is a seaside urban destination located at the southern tip of the province of Cádiz, in the heart of the Campo de Gibraltar region. Strategically situated next to the Strait of Gibraltar and at the foot of the Rock of Gibraltar, the city combines tradition, cultural diversity, and a strong connection to the sea.

Its coastline, wide beaches, and promenade make La Línea an ideal location to enjoy the Mediterranean climate year-round. The city also offers a vibrant local scene, with a cuisine influenced by the surrounding Andalusian region and the cultural exchange across the border, as well as a cultural and festive calendar that reflects the unique identity of its people.

With over 64,000 inhabitants in an area of ​​19.24 km², La Línea de la Concepción stands out for its dynamic character, its local businesses, and its role as a connection point between Europe and North Africa. The destination is committed to a sustainable, innovative, and accessible development model, focused on improving the visitor experience and the quality of life for its residents.

In this vein, La Línea de la Concepción joined the Smart Tourist Destinations project by developing its Diagnostic Report and Action Plan, moving towards tourism management based on innovation, technology, sustainability, and smart governance.