Logroño, with more than 150,000 inhabitants, is home to half the population of La Rioja, the Autonomous Community of which it is the capital. Located in northern Spain, it is a meeting point, a landmark, and a crossroads.
The city is making progress toward establishing itself as a leading wine and cultural tourism destination, with the Rioja Cultural Center (CCR) as its hub and flagship for wine tourism, a space in a privileged setting in the Old Town where tradition, innovation, and the avant-garde coexist.
The Camino de Santiago, as it passes through the city, is another tourist attraction being strengthened with investments in various infrastructures.
Logroño is firmly committed to the digitalization of tourism in the city, facilitating and improving the visitor experience.
Logroño is also a first-class culinary destination, offering everything from the tapas bars on Laurel and San Juan streets to Michelin-starred restaurants and numerous establishments awarded Soles or Soletes by the Repsol Guide.
A tour of the city’s Old Town, a visit to the San Blas Market, the churches, the Cubo del Revellín, the shopping areas, and a stroll through the Ebro River and its green spaces complete the visitor experience of a friendly, welcoming, and vibrant city.
| Joining the Smart Destinations project |
Logroño joined the Smart Destinations project by preparing the Diagnostic Report and Action Plan for its transformation into a Smart Tourism Destination, carried out in December 2021, and renewed its commitment in July 2025. |
| Outstanding initiatives
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- Wine tourism, innovation, and sustainability. The “Wine Tourism: Wine and the Great Routes” project seeks to digitize the wine tourism experience through tools such as smart bracelets, virtual cards, and traveler’s notebooks. This project integrates the city’s eight wineries, the Wine Culture Center, and the Camino de Santiago into an innovative and sustainable tourism offering.
- Promoting the Rioja Culture Center, located in the heart of the Old Town, as a national and international benchmark in wine tourism. This space brings together an intense and diverse cultural program, offering experiences, tastings, and educational experiences related to wine culture.
Collaborating with the city’s eight wineries to organize wine tourism events.
- Revitalizing the San Blas Market or Plaza de Abastos as an economic, tourist, and commercial engine for the city.
- As a national cultural landmark, Logroño offers a rich, dynamic, and varied offering year-round, both publicly and in collaboration with private initiatives. Highlights include the Concéntrico architecture festival, Actual, MuWI, the Cuéntalo narrative festival, the Logroño Poético conference, the MayoJazzea series, Early Music Week, the Teatro Bretón, and the Sala Amós Salvador, which showcase the best contemporary art exhibitions.
- Several projects are underway to enhance the Camino de Santiago as it passes through Logroño, improving infrastructure and incorporating a new Camino Park. Together with the municipalities of León and Pamplona, a tourism intelligence system is being developed along the Camino to enhance the pilgrim experience. An integrated digital platform is being developed to manage tourist routes, optimize online marketing, and offer more personalized service.
- It is committed to sports tourism thanks to its natural surroundings, the quality of its sports infrastructure, and its comprehensive sports program, which includes national and international competitions.
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Technical data
VAT number:
P2608900C Address: Avenida de la Paz, 11 Bajo Postal code: 26071 Telephone: 941 27 70 00 Region: La Rioja Province:
La Rioja Population:
Logroño Country:
España Local entity type: Ayuntamiento Date of membership:
20210415 Diagnosis: Sí Diagnosis date:
04/07/2025 Destination Type:
Urbano de interior Population:
152,485 Area (km²):
77.45 Density (inhab/km²):
1,965.94
Level in the Network: Nivel 3
