Guadajoz is an inland destination located in the province of Córdoba, in the heart of Andalusia. It is renowned for its scenic beauty, cultural heritage, and a rural identity deeply connected to the natural and agricultural landscape of the Guadajoz River valley.
Our region offers a unique blend of historic centers, natural spaces, popular traditions, and a gastronomy centered on local products—such as olive oil—creating an authentic and sustainable experience for visitors. As an inland rural destination, Guadajoz is committed to a balanced tourism model focused on promoting its local resources, diversifying its offerings, and continuously improving the quality of life for its residents.
Its integration into the Smart Tourist Destinations (Destinos Turísticos Inteligentes) project reinforces a commitment to innovation, sustainability, universal accessibility, and collaborative governance, laying the foundation for organized and competitive tourism development.
| Admission to the Smart Tourism Destinations Programme |
Commencement of the diagnostic process and strategic guidelines in 2025, with completion in December 2025. |
| Outstanding initiatives
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- Launch of the Smart Tourist Destination (STD) diagnostic process in 2025, defining strategic guidelines and an action plan aligned with the STD methodology.
- Driving the destination’s digitisation through the official tourism website and enhancing the online presence of local tourist resources and services.
- Promoting natural, cultural, and ethnographic heritage as the central pillar of Guadajoz’s tourism offering.
- Fostering sustainable and responsible tourism, intrinsically linked to the rural environment, local identity, and environmental protection.
- Improving tourism governance through enhanced coordination between public administrations, local stakeholders, and the business community.
- Progressive advancement in accessibility, tourism quality, and innovation as the fundamental pillars of the destination’s development model.
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Technical data
VAT number:
P1400011A Address: C/ Santo Domingo de Henares, 7 Postal code: 14850 Telephone: 957 665 084 Region: Andalucía Province:
Córdoba Population:
Baena Country:
España Local entity type: Mancomunidad Date of membership:
20200930 Diagnosis: Sí Diagnosis date:
26/02/2026 Destination Type:
Rural de interior Population:
36,560 Area (km²):
727.00 Density (inhab/km²):
49.70
Level in the Network: Nivel 3
