Tarragona is a city with a strong personality, a city with a pure Mediterranean essence, with a two-thousand-year-old Roman past recognised by UNESCO as a World Heritage Site.
Tarragona is living history, gastronomy, nature and maritime culture. A city that is bustling 365 days a year with a wide range of activities capable of stirring emotions in a destination that invites you to explore and discover it at your own pace, without rushing, savouring every corner. The Roman amphitheatre, the fine sandy beaches, its warm light, the seaside neighbourhood, the green spaces to unwind…
All this and more awaits you in Tarragona, an exceptional destination.
| Admission to the Smart Tourism Destinations Programme | Start of the diagnostic process and action plan for Tarragona’s Smart Tourist Destination in April 2025, with completion in July 2025. |
| Outstanding initiatives
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For several years now, the city has been firmly committed to sustainable and intelligent destination management, obtaining one of the Tourism Sustainability Plans with the project ‘Tarragona between blue and green’. This project seeks to diversify, segment and classify the offer; highlight and promote the city’s environmental values for ecotourism; promote multi-motivational and local tourism; encourage sustainable mobility and the revival of local commerce; promote the use of digital tools in the tourist experience; increase the average stay and reduce seasonality; and increase the economic and social profitability of tourism. In addition, joining the Smart Tourism Destinations Network demonstrates the destination’s firm commitment to continuing to work towards becoming a destination that strives for excellence in both its offering and its management.
The ‘ConecTarragona’ project, which is being developed thanks to the aid received for the deployment of technological platforms and digital solutions in the destinations of the smart tourist destinations network, within the framework of the recovery, transformation and resilience plan, represents another step towards this excellence, focusing in this case on technology as a key tool in the different phases of the customer journey. The strategic objective of the project is to develop a smart destination management ecosystem that will provide greater insight into the city’s tourism reality and, in turn, improve the experience of tourists, visitors and residents through the deployment of the DTI platform and digital solutions. In short, the aim is to create a city with a greater technological offering that allows for better connection with people and the tourism sector, making this connection multidirectional and creating an integrated network of information and services that will converge on Tarragona’s smart platform. The implementation of this management ecosystem seeks to address the main current needs of the destination:
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