We kick off this last Smart Talk of the Smart Destinations Network for the month of February 2023 with a central topic for every tourist destination: “The optimisation of tourism portals”, as a portal is a first impression of the destination for both national and international tourists. During today’s session we will identify challenges and opportunities that arise when creating a web portal with exclusively tourism content. Ignacio Suárez-Zuloaga Ruyra, Director of España Fascinante and Clidea Digital, a partner company of the DTI Network, will address this very interesting topic.

Content available only in Spanish.