BARET is a smart tourism platform that helps destinations, companies and stakeholders gather, process and analyse data from a wide variety of sources. This information can be used to make informed decisions in relation to tourism management.
BARET has a series of features that make it a valuable tool when it comes to smart tourism management:
• Data management: Facilitates the gathering of data from social media, websites, mobile apps and tourist information systems that encompass and form part of specific tourist destination brands.
• Data analysis: Uses advanced data analysis techniques to identify trends, patterns and opportunities, serving as a source and lever for the design of strategies that are highly adapted to the actual circumstances of the destination.
• Data visualisation: The platform offers an intuitive interface that allows users to view data in a clear and concise way.
• Decision-making: Addresses all aspects of online positioning for the destination and on the segregation and granulation of data of interest as well as data adapted to the area of interest, generating a data architecture that results in an effective strategy for subsequent decision-making.
BARET can be applied to a wide variety of use cases, including:
• Analysis of tourist demand: Identify trends, patterns and opportunities. Information such as the flow and volumes of individuals can be used to optimise tourist products and services and improve the visitor experience.
• Tourism marketing: Make effective tourism marketing campaigns and/or strategies more effective, segmenting potential visitors and adapting messages to their interests.
• Tourist destination management: Manage tourist destinations more efficiently, identifying and solving problems and optimising resources by analysing the real impact of investments and sponsorships, for example.
• Support for the business community: Local stakeholders benefit from being able to adapt more effectively to current tourism trends, understanding users’ needs and concerns and making their products and services more flexible and personalised.
- Marketing/Advertising/Promotion/Graphic design
- Data providers
- Data analytics systems (Big data/BI, etc.)
- Governance
- Technology
Paquetes de suscripción
Diputación Provincial de Huesca
5 de December de 2022
4 de April de 2024
PURPLE BLOB
Purple Blob es una empresa que destaca por su cercanía, adaptabilidad a las necesidades del cliente e innovación mediante nuevas tecnologías. Su capacidad técnica les permite desarrollar, programar y conectar proyectos de manera integral, aportando información de alto valor añadido a sus clientes.
Cuentan con amplia experiencia en el mundo del IoT (Internet of Things), desde el desarrollo de soluciones innovadoras, la consultoría técnica aplicada a problemas reales y el despliegue, gestión y mantenimiento de elementos de comunicación, con múltiples proyectos que les avalan.
