It identifies trends relating to the behaviour and satisfaction of tourists and visitors in order to respond efficiently to their requests and:

• Make analysis and decision-making processes efficient and less costly
• Develop special market and study segments.
• Convert information into knowledge to gain customer loyalty.
• Integrate data from multiple channels: stores, call centres, mobiles or social media.
• Streamline decision making with comprehensible visual models
• Reporting: manages its own dynamic reporting system.
• Specific KPIs for the tourism sector: Travellers, destinations, transport, etc.
• Increase the profitability of marketing actions and campaigns
• Anticipate the market and customers to respond proactively

More than 150 KPIs available, many of them specifically for the Tourism sector:

• Conversion rate
• Abandonment rate
• Average advance booking
• Bounce rate
• Booking pages viewed
• Average number of visitors who book
• No. of travellers/year.
• No. of domestic travellers.
• Percentage of visits that require assistance
• Errors per booking pages viewed
• Exits at the last stage of check-out
• Type of transport
• Average age of travellers
• Average duration of the stay
• Geographical destination/ location
• Hotel quality rating
• Long-stay trip destinations
• Percentage of car hire bookings
• CO₂ emissions/travel company
• Travellers by gender
• Visitor satisfaction level
• Local satisfaction level
• Tourist use intensity/ hectare
• Total volume of water used
• Percentage of returning tourists
• Economic activity generated by tourism