Soul Data strengthens the management of Smart Destinations through a comprehensive data strategy for decision-making. Soul Data’s specialised methodology is applied in this solution, relying on its technical knowledge and real experience in the public and private management of tourism acquired over time.

Data Strategy Design helps the destination to organise its existing data, to understand what data it needs and how to get it, and to guide information management to support decision-making in the sector, through innovative tourism intelligence strategies and actions. This will make it possible to improve the organisation’s data management, from collecting the information to its processing, analysis and visualisation, for a better understanding by the entire tourism value chain of the destination.

This solution provides methodology guidelines and statistical support for the measurement of segments and profiles of demand, tourism supply, economic impact and sustainability of tourism in the destination, among other issues. The service includes:

• Survey of information and data needs for tourism planning and management of the smart destination.
• Assessment of statistical information and indicators currently used by the destination.
• Identification of the main sources of traditional information and Big Data that strengthen the destination’s tourist intelligence.
• Preparation of a strategic diagnosis on data management.
• Definition of strategic priorities in terms of data and information.
• Methodological recommendations for the incorporation and integration of new data sources.
• Proposal for calculations of new indicators linked to the thematic areas of smart destinations and sustainability.
• Recommendations for tourism intelligence strategies to help improve decision-making at the destination.