Lorca, through Lorca Tourism, has launched two projects with the aim of promoting itself as a heritage tourist destination and giving greater visibility to the most important tourist resources in this area. For greater localisation, the films were produced in several languages and even subtitled to make them accessible to all audiences.
On the one hand, "Share a heritage full of stories" is a project based on the production of 44 videos showing the municipality’s cultural, monumental and gastronomic landmarks.
On the other hand, the "Lorca on Streaming" project consisted of a series of live visits, where the official tourist guide, using a smartphone, conducted an online guided tour, discovering the city’s most important and outstanding heritage resources, such as its 15th century synagogue, its medieval castle and its old Collegiate Church of San Patricio from the 16th to the 18th centuries.
As the online tours have been so well received, they have been maintained over time and the subsequent ones are still being carried out today: • 800 years of the Wise King in Lorca • Jewish quarter and Synagogue in Spanish • Jewish quarter and Synagogue in English.