Information is the best tool for reducing COVID-19 infections. With this in mind, many destinations are creating digital content to publish on their social media, aiming to raise awareness among tourists so they will comply with health measures implemented by authorities or recommendations made by tourism quality seals.
Barbate has undertaken a social media communication project, featuring news bulletins produced by the local government about the need to maintain personal measures like hand washing, social distancing and the Protect Yourself, Protect Others campaign on the use of masks.

As part of its Stay at Home – Let's be Responsible! campaign, the Health Office made videos featuring different professional sectors giving advice to citizens to carry out during lockdown.

The Beaches Office provides solutions to users of beaches and bathing areas about the measures they must follow, and has created a web application to provide information about the status and occupancy levels of beaches in real time.

The Tourist Office launched the StayAtHomeToday, TravelTomorrow and BarbateWillWaitForYou on YourFavouriteCorner campaigns to promote its image on social media, as well as two initiatives to train and promote the tourism-business sector using the hashtags PreparingOurselves and BarbateTakingAction to collect information via social networks.

Promotional videos to reactivate tourism have been published online under the brand Barbate: the City of Tuna. The campaign was called Barbate: the Love of your Life, the Love of your Summer, and the videos were titled IAmYourFreedom, IWillBeHere, RememberMyFlavour and DreamAboutMe. It features links to guides, measures, recommendations and actions for the tourism sector to bear in mind in terms of protection against COVID-19.