The platform, which incorporates Artificial Intelligence tools, offers a decision panel with predictive capabilities aimed at maximising objectives (KPIs). To begin with, it allows different data sources (own and external) to be integrated, unified and standardised, multivariate relationships between AI systems to be established and knowledge to be generated through predictive systems of time series.

The main characteristics of the platform are:

• A quality data structure, viewing and assessment of data and existing variables.
• Analysis of trends and the seasonality of each variable.
• Assessment of the impact of COVID-19 on tourism
• A time series prediction system that provides estimations of future variables and occupation statistics.

Then, through AI algorithms, it allows the profiles of potential visitors to be identified, enabling personalised plans to attract each type of tourist to be designed, focusing on attracting high-quality tourism and optimising seasonal occupancy.