This ancient city, declared a World Heritage Site by UNESCO in 1998, is committed to continuing to advance and innovate as a Smart Tourist Destination in the 21st century.
With more than 2,000 years of history, Alcalá invites you to travel back in time, from Complutum, the Roman city, through its medieval past, city of three cultures, city of the Renaissance and the Golden Age, birthplace of Cervantes and literary city where Quevedo, Lope de Vega and Calderón de la Barca studied.
The Alcalá de Henares of today combines its rich historical heritage with its incessant cultural activity in a city that is advancing in digitalisation, accessibility and sustainability and growing as a city for meetings and conferences and in language, gastronomic and sports tourism.
| Admission to the Smart Tourism Destinations Programme |
Alcalá joined the DTI Network when it was founded in February 2019 and will complete the diagnostic process for its transformation into a Smart Tourist Destination in November 2022, renewing its commitment in August 2025. |
| Outstanding initiatives
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Since 2020, Alcalá de Henares has been implementing four Tourism Sustainability Plans and other projects that are radically transforming this smart tourist destination.
Among the most notable projects that have been or are being worked on since 2020 are:
- Comprehensive service, digitalisation and sustainability: improved web positioning, digital transformation office, digital communication, active listening, citizen participation and smart data.
- Wi-Fi installed throughout the historic centre.
- Smart Tourism Centre.
- Smart signage and street furniture.
- DTI Control and Demonstration Centre.
- Immersive Visitor Reception Centre and adjoining spaces.
- Renovation in accessibility, energy efficiency, digitisation, workplace ergonomics and competitiveness of the two tourist offices.
- Smart Climate Islands (climate shelters equipped with shade, digital sensors and solar power).
- Plaza de San Lucas (urban renovation providing accessibility, a Nature Interpretation Centre, energy efficiency and tourism innovation).
- Creation of the Low Emission Zone and its control.
- Capacity and pedestrian and vehicle flow control system using artificial vision in the historic centre, Roman sites of Complutum, walled enclosure and municipal tourist resources.
- Project to improve the MUSEAL and energy efficiency of the medieval wall.
- ALCALÁ LUCE project for competitiveness and energy efficiency in monumental lighting.
- Renovation of Plaza de Cervantes.
- Pedestrianisation of the historic centre.
- Design of the Comprehensive Sustainable Urban Mobility Plan (PIMUS) for Alcalá.
- Alcalá de Henares Disability Plan 2022-2025.
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Technical data
VAT number:
P2800500G Address: Calle San Juan, 3 Postal code: 28801 Telephone: 918883300 Region: Comunidad de Madrid Province:
Madrid Population:
Alcalá de Henares Country:
España Local entity type: Ayuntamiento Date of membership:
20190227 Diagnosis: Sí Diagnosis date:
06/08/2025 Destination Type:
Urbano de interior Population:
200,702 Area (km²):
88.00 Density (inhab/km²):
2,280.00
Level in the Network: Nivel 3
