Mancomunidad Integral de Municipios del Valle del Ambroz

Mancomunidad Integral de Municipios del Valle del Ambroz

The Ambroz-Cáparra destination, located in the north of the province of Cáceres, Extremadura, is made up of 23 municipalities, eight of them belonging to the Valle del Ambroz Association of Municipalities (Abadía, Aldeanueva del Camino, Baños de Montemayor, Casas del Monte, Gargantilla, Hervás, La Garganta and Segura de Toro) and the other 15 municipalities belonging to the Trasierra-Tierras de Granadilla Association of Municipalities (Ahigal, Cabezabellosa, Cerezo, Guijo de Granadilla, Jarilla, La Granja, Marchagaz, Mohedas de Granadilla, Oliva de Plasencia, Palomero, La Pesga, Santa Cruz de Paniagua, Santibáñez el Bajo, Villar de Plasencia and Zarza de Granadilla). A destination with a population of some 16,000 inhabitants and spanning 924 km2.

The agricultural sector and the service sector, which includes tourism, are its main economic activities.

Ambroz-Cáparra extols the great natural and cultural assets and values of Extremadura, a region with an important cultural, artistic and environmental heritage, as well as intangible traditions, festivities and popular folklore, which is ultimately a legacy of the different civilisations to have inhabited the region through the centuries.

Heritage values as remarkable as the Vía de la Plata and its Roman road, which crosses the destination, and the Roman baths of Baños de Montemayor, the ancient Roman city of Cáparra, the medieval town of Granadilla and the Jewish quarter of Hervás. All places where you can enjoy the fantastic “Magical Autumn” cultural programme of the Ambroz Valley, the Roman Theatre Festival of Mérida in Cáparra, or the “Los Conversos” festival in Hervás.

Outstanding natural assets such as the spectacular chestnut forests of the Ambroz Valley, or the refreshing bathing areas found in the Ambroz, Alagón or Cáparra rivers or in the Gabriel y Galán and Baños reservoirs, among others, make the destination a truly privileged place for nautical tourism.

All of them make Ambroz-Cáparra a destination for revelling in cultural and nature tourism, ornithological, gastronomic, sporting (rock climbing, hang-gliding, fishing, kayaking, hiking, cycling, etc.) and thermal tourism, and general wellbeing within a stunning rural environment.

The El Anillo International Centre for Sports Innovation in the Natural Environment, a benchmark institute within Spain, places this destination at the forefront of sustainable development, innovation and knowledge in the field of sports.

 

Admission to the Smart Tourism Destinations Programme In the winter of 2021–2022, the Diagnostic Report and Strategic Lines were drawn up for the ultimate transformation of Ambroz-Cáparra into a Smart Destination.
Outstanding initiatives 

 
  • The Demographic Challenge, Sustainable Development, Youth and Tourism Department of Cáceres Provincial Council plays a key role in the process of converting Ambroz-Cáparra into a smart destination.
  • The Ambroz-Cáparra Tourism at Destination Sustainability Plan is currently being implemented, which is closely aligned with the Sustainable Development Goals (SDGs) of the United Nations 2030 Agenda.
  • The Local Taskforces in the two regions that make up the destination carry out valuable work. Their main mission is to manage the Participatory Local Development Strategy (EDLP) of each region.
  • Environmental conservation is ensured, with nearly 50% of the destination’s territory qualifying as protected natural space.
  • National recognition for outstanding events at destination (Magic Autumn and Classical Theatre Festival of Mérida in Cáparra).
  • Actions are carried out to protect the cultural, artistic, architectural and archaeological heritage and to preserve its traditions.
  • The Cáceres Digital Province Master Plan is particularly noteworthy as it seeks to improve the use of technology at the destination, and within this framework, work is being undertaken to develop a Tourism Intelligence System.
  • The destination is firmly committed to tourism quality by making further progress in integrating SICTED (Integrated System of Spanish Tourism Quality at Destination).

 

Technical data

VAT number: G10142438
Address: C/ Tras de Diego, 20
Postal code: 10700
Telephone: 927481271
Region: Extremadura
Province: Cáceres
Population: Hervás
Country: España
Local entity type: Mancomunidad
Date of membership: 28/2/2022
Diagnosis: Sí
Diagnosis date: 22/2/2022
Destination Type: Rural de interior
Population: 7,498
Area (km²): 23,358.00
Density (inhab/km²): 32.10
Level in the Network: Nivel 3

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