Palma is a honey-coloured city, built from stone, ancient walls and open courtyards. A multicultural city where Roman, Muslim and Christian heritage blend together in remarkable harmony. Watched over by the Cathedral of Mallorca, the city’s iconic landmark, its historic centre—one of the largest and best preserved in Europe—invites visitors to wander, explore and be constantly surprised.
The city boasts a wide, diverse and irresistible selection of bars and restaurants where visitors can enjoy lunch or dinner. In addition, Palma is home to a network of municipal markets that delight all the senses, with their vibrant colours, lively atmosphere, enticing aromas and outstanding gastronomic offerings.
Each market, whether focused on fresh produce or gastronomy, has its own distinct character, closely linked to the neighbourhood in which it is located. The range on offer is extensive, with a strong commitment to local, zero-kilometre produce, while also embracing international flavours and culinary fusion.
The municipality is home to outstanding natural and heritage sites, including Bellver Castle and its surrounding forest, the island and Cabrera National Park, and the kilometres of Playa de Palma, an exceptional seafront for walking, relaxing and swimming, enjoyed by both visitors and local residents.
Above all, what truly sets Palma apart is its unique charm. It can be found in its streets, its history, its people, its cuisine and its shops. Visitors can experience it through the city’s many urban routes, and it is equally present in Palma’s exceptional hotels and accommodation.
With a wide-ranging and continually evolving accommodation offer, visitors are guaranteed to feel even better than at home—which is exactly the idea. Whatever your style, Palma has the perfect hotel: elegant properties housed in former manor houses in the old town, four- and five-star hotels, boutique hotels, accommodation overlooking the sea and the Cathedral, beachfront hotels, establishments with signature cuisine, versatile spaces for meetings and events, as well as both contemporary and classic options. What do they all have in common? A genuine passion for Palma and a desire to share the city with every visitor. Just like home—only better.
| Admission to the Smart Tourism Destinations Programme | Palma joined the Smart Destinations project through the preparation of the Diagnostic Report and Action Plan for its transformation into a Smart Tourism Destination, completed in 2021. The city renewed its commitment to the initiative in 2024 and again in 2026. |
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