Pamplona, the capital of Navarre, is located in a captivating region. Magic welcomes the traveller through nature that excites when discovering this land of contrasts, from the desert of the Bardenas Reales (Biosphere Reserve) to the Irati Forest (the forest of forests), the peaks and valleys of the Pyrenees, rolling mountains of the central area dotted with vineyards and castles…
Also called Iruña, original Basque town, Pamplona, stronghold of the Old Reyno, the gateway to the Camino de Santiago, keeps its history and rich artistic heritage intact.
Pamplona, the city that the Nobel Prize winner Ernest Hemingway fell in love with, known worldwide for its “”Sanfermines”” festivals.
Pamplona, a green city surrounded by walls and fortifications, an authentic city that maintains its traditions.
The geographical diversity of Navarre is also evident in the city’s gastronomy. Eateries have achieved international prestige thanks to a balance between tradition and modernity, and also thanks to the magnificent quality of the ingredients.
In Pamplona, where a past of customs and traditions blends with a future of avant-garde and innovation; the city is sustainable, comfortable, authentic, smart and above all welcoming.
IN PAMPLONA YOU WILL FEEL GOOD.
| Admission to the Smart Tourism Destinations Programme | Diagnostic process and action plan of the Pamplona Smart Tourism Destinations programme started on 22 June 22 2022 and completed on 12 December 2022. |
| Outstanding initiatives
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The great challenge facing the Tourism Service is to implement its PSTD called Pamplona SF365. Financed by the Next Generation funds, this project aims to develop a city tourism model based on environmental, socioeconomic and territorial sustainability, so that the benefits of tourism brings extended to the whole of society.
Pamplona’s sustainability plan is structured around 4 axes and 13 actions. Axis 1, green transition, consists of four actions: sustainable urban drainage systems; cycling tourism; safe and smart car parks; urban ecotourism and circular city. Axis 2 focuses on improving energy efficiency. The actions of this axis are: Meet Green Pamplona; sustainable architecture for tourism; and the plan for urban tourist mobility, walkability, flow management and load capacity. Axis 3 is structured around the digital transition, and its actions are focused on: smart governance, SF365 virtual urban space, and digital marketing plan 2022-2024. The last axis revolves around competitiveness. The actions of this axis focus on: SF365 Sustainable Sanfermines; SF365 Accessible Sanfermines and Pamplona PSTD Management Office. |