Peñíscola is a town on the Mediterranean coast, located in the north of the Region of Valencia, more precisely in the province of Castellón. It is one of the main tourist destinations in the province and on the Costa de Azahar.
Peñíscola bases its tourist activity on sunshine and beach. It focuses on family tourism and is the first Spanish coastal destination to have earned the Family Tourism badge. Aside from its beaches, its attractions include the Templar castle of Papa Luna and the historic castle, declared Property of Cultural Interest (PCI) and historic site since 1972. It also boasts exceptional natural heritage, represented in the Sierra de Irta mountain range.
Peñíscola completes its approach with a strong gastronomic, cultural, leisure and MICE tourism offer in a bid to alleviate the heavy seasonal fluctuations typically associated with sun and beach destinations.
| Admission to the Smart Tourism Destinations Programme |
Peñíscola joined the Smart Tourism Destinations programme by drawing up the Diagnostic Report and Action Plan needed to turn it into a Smart Destination, which it carried out in June of 2019. |
| Outstanding initiatives
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- Development of a mobile app called Peñíscola Live the Game, a gamified tool that relies on geolocation techniques, augmented reality and video gaming to enhance the tourist experience.
- It is the destination with the highest number of followers on social networks within the wider province of Castellón and remains one of the leading destinations in the Region of Valencia.
- It is currently in the participatory development phase of its mobility management tool, known as the Sustainable Urban Mobility Plan (SUMP 2019), thanks to co-financing from the European Regional Development Fund (ERDF).
- Peñíscola takes part in the SD project of the Region of Valencia and is a member of various collaboration networks, including the Network of the Most Beautiful Villages of Spain.
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Technical data
VAT number:
P1208900I Address: Plaza Ayuntamiento, 1 Postal code: 12598 Telephone: 964 48 00 50 Region: Comunitat Valenciana Province:
Castellón/Castelló Population:
Peñíscola Country:
España Local entity type: Ayuntamiento Date of membership:
27/2/2019 Diagnosis: Sí Diagnosis date:
15/11/2019 Destination Type:
Rural marítimo Population:
7,683 Area (km²):
7,897.00 Density (inhab/km²):
97.29 Number of tourists staying (EOH): -1 Average tourist stay:
1
Level in the Network: Nivel 3
