Rincón de la Victoria, the land of Iberians, Phoenicians, Romans and Andalusians, is a municipality lying within the province of Malaga and the Axarquía region, which includes the population hubs of: Rincón de la Victoria, La Cala del Moral, Torre de Benagalbón and Benagalbón.

Aside from its tropical climate and nine kilometres of beach, further attractions include the Cueva del Tesoro cave, the only one in Europe of marine origin, or the Cueva de la Victoria cave, which contains clear evidence of the existence of humans dating back to the Middle Paleolithic (Mousterian) and Upper Paleolithic (Solutrean), and during the Recent Prehistory (Neolithic and Chalcolithic).

The remains of a Roman seafaring town from the 3rd century are preserved, which will soon become the Villa Antiopa Museum.

Part of the defensive architecture is evident from the watchtowers of Cantal and Torre de Benagalbón (both declared Property of Cultural Tourist Interest) and the Casa Fuerte Bezmiliana, a former military fort, but which today is a travelling exhibition room, as is the Cala del Moral exhibition room, located in an old railway station.

With a seafaring tradition, its gastronomy is based on the fruits of the sea, with one of its most important festivities being the Fiesta del Boquerón Victoriano anchovy festival. Visitors can also experience duelling “pandas” (folk instruments), with both of these events having been declared of provincial tourist interest. Another of its most deeply-rooted festivities is the festival of the Virgen del Carmen.

Rincón de la Victoria is also on the avocado route.

Visitors to the municipality can enjoy nature activities such as hiking, cycling, horse riding and golf.

With a population of almost 50,000 inhabitants, the primary sector and tourism are the main economic activities, together with commerce.

It offers three 3- and 4-star hotels, as well as a wide range of other accommodation options. There are also a significant number of restaurants and other culinary establishments.

Rincón de la Victoria received 122,593 tourists in 2019.