The session delivered by the Doctor of Marketing Isidoro Pérez, a qualified lecturer, with 30 years of professional experience in various sectors and with a marked profile of innovation. He is also head of R&D at Seeketing S.L., a partner company of the DTI Network, endorsed by the CDTI. Seeketing S.L. has won awards from the Ministry of Industry, Commerce and Tourism for its loyalty solutions in commercial areas of tourist destinations, as well as from other European professional organisations.