By extracting and anonymising data from the Movistar mobile network and from other sources, such as Open Data or thirdparty sources, the solution gathers profiles and patterns of behaviour that help tourism entities to better understand their sector thanks to the differential value from this data.

This data provides greater knowledge of visitors, whether domestic or international, helping them to improve decisionmaking, the search for new sources of income, and to increase the operational efficiency of their businesses.

Benefits:

1. Understanding Spanish and foreign tourists’ behaviour patterns.
2. Knowing the origin of tourists, their volume, the number of days of their stay or the trips they make anywhere in Spain.
3. Comparing this behaviour in different periods of time and at different geographical levels.

Applications:

1. Adapt and enhance the offer of services of holiday destinations to the needs of tourists.
2. Optimise marketing campaigns to increase uptake.
3. Complement the offerings with new services that adapt to the client’s tastes and needs, helping to enhance the appeal for tourist of their locations.