Its mission is to promote the sustainability of destinations and emphasise the role of the local host. Its processes are implemented in six steps:

1. Identifying the destination’s unique tourism offer in collaboration with public and private agents. creating a regional storytelling narrative
2. Training of all stakeholders in the region (public and private): on traveller trends, similar tourist models and implementing the “host” concept.
3. Co-creating the tourism product, actively involving tour operators in the area with the aim of giving local tourism a reinvigorating economic boost.
4. Organising, promoting and sharing both the current and the newly created tourism offer through a specific action plan
5. Digitally transforming the whole value chain, especially complementary products
6. Marketing through multiple sales channels, both those within its business group and through third-party agreements. including connectivity to GDS via own API and distribution through OTAs

The model proposes regional tourism planning based on strategic plans. The digitalisation process is key, and is achieved through own technology and customised mentoring with each operator. Processes are simplified by implementing a GDS that, using its own API, gives access to OTAs. The operator simply has to specify availability of dates and quotas. Its booking team works the sales back office to provide service to travellers, operating as the destination’s central reservations department. The solution includes mobile technology with secure payment service.