Plasencia - Smart Tourist Destination

Plasencia is a medium-sized city of around 40,000 inhabitants, located in the northern part of the province of Cáceres and in the northern third of the autonomous community of Extremadura.

It is approximately 85 km from Cáceres, 120 km north of Salamanca and around 250 km from Madrid. The border with Portugal is only 90 km away.

Its economy is based on the services sector, especially hospitality and commerce, as well as other services shared with nearby towns, such as healthcare, banking, education and administrative services. Indeed, Plasencia is the nerve centre and administrative hub for areas such as Monfragüe, La Vera, the Jerte Valley, the Ambroz Valley, Granadilla, Gata and Las Hurdes. From a tourism perspective, these areas provide the city with significant natural appeal.

In terms of tourism and monuments, the city has a well-preserved ensemble of palaces, churches, stately homes and other heritage buildings. It also boasts two cathedrals, an aqueduct, medieval walls and other historic landmarks.

Admission to the Smart Tourism Destinations Programme

Plasencia joined the Smart Tourism Destinations project in 2019, with the first diagnostic assessment and delivery of the Diagnostic Report and Action Plan for its transformation into a Smart Tourism Destination taking place in 2022. In 2026, the renewal diagnostic process for the distinction as an Affiliated Smart Tourism Destination was completed.

Outstanding initiatives

It is a member of associations such as the Network of Jewish Quarters, the Cooperation Network of Cities on the Ruta de la Plata, and the Spanish Tourism Quality System in Destinations (SICTED). The city also participates in the Smart City project and is a member of the “Birding in Extremadura” product club.
Plasencia has developed digitalisation projects such as the Destino Plasencia app, totems and interactive screens, free Wi-Fi network access, an audio guide service covering the city’s monuments, and downloadable tourist information, including maps, historic sites, trails and routes, and thematic guides to Extremadura.
The city has an accessible and inclusive tourism plan, with accessible routes through the historic centre. In addition, the tourist office has a museum for visually impaired visitors.
Plasencia also hosts internationally recognised events, such as the International Folk Music Festival, held annually, as well as major sporting events, including the 2023 European Cycling Tourism Week, for which the city was chosen as host. Other notable events include Holy Week, declared a Festival of National Tourist Interest, and Martes Mayor, a Festival of Regional Tourist Interest, which is seeking national recognition.

Technical data

VAT number: P1015100I
Address: Calle del Rey, 4
Postal code: 10600
Telephone: 927 42 85 00
Region: Extremadura
Province: Cáceres
Population: Plasencia
Country: España
Local entity type: Ayuntamiento
Date of membership: 20190227
Diagnosis: Sí
Diagnosis date: 19/12/2022
Destination Type: Urbano de interior
Population: 40,132
Area (km²): 217.90
Density (inhab/km²): 184.17
Level in the Network: Nivel 3

WHERE IS IT LOCATED?

Visit destination