The internet has become the key stage where users explore, comment and read the opinions of other users to make their travel decisions. Empathising with visitors is key to understanding what their experiences are, and what the destination needs to improve.
With a unique methodology, the solution proposes tracking in all public internet media: social media, blogs, forums, opinion communities, digital media, videos, etc., where the destination is talked about, and with an unlimited number of keywords.
Empath Design Factory’s Empathic Listening combines technology with a large part of human analysis. Its team, a pioneer in the area of internet listening and with 20 years of experience, is an expert in maximising the contribution of knowledge and avoiding infoxication.
The solution consists of the following formats:
Conclusions diagnostics. Helps destinations to understand:
- What are the main topics of conversation of its visitors.
- Which internet media they use to express their opinions.
- The languages used.
- The main complaints, questions and recommendations.
- The profile of the main opinion sharer: visitor, potential visitor, journalist, etc.
- Locations that the destination is compared to.
Quantitative database. This involves:
- Transferring the data to the organisation’s own systems.
- Obtaining statistics, especially oriented to tourist observatories.
- Preparing a variety of ad-hoc queries.
Strategic action chart
- What issues need to be improved, taken into account, maintained, promoted or communicated.
- The main lessons learned and warnings to implement.
Periodic monitoring. This involves:
- Understanding the key conversations of the week/month.
- Being informed in real time about potential crises.
- Detecting opportunities.
Ad hoc reports. This involves:
• Understanding the actual circumstances of the profile
of a specific tourist event or product
Results presentation. This involves:
- Share the conclusions within the organisation to all departments involved.
- Create a space for reflection, awareness and action.
- Semantic Analysis/Active Listening/Online Reputation
- Consulting services
- Governance
- Technology
Contacto directo con el equipo de EMPATH DESIGN FACTORY
Entre nuestra experiencia con destinos turísticos, hemos elaborado proyectos para Turismo de Bizkaia, Navarra, Gipuzkoa, Cataluña, Lloret de Mar, Islas Baleares, Islas Canarias, Formentera.
En el ámbito internacional hemos trabajado para Turismo de Irlanda, Turismo de Noruega, de Sueca y de Dinamarca.
27 de April de 2022
15 de April de 2024
EMPATH DESIGN FACTORY
EMPATH DESIGN FACTORY ofrece soluciones de Escucha empática de las conversaciones online.
A partir de las opiniones de internet extraen conclusiones sobre qué comparten, de qué se quejan y qué anhelan los públicos.
Con un equipo con más de 20 años de experiencia en la Escucha de internet, los destinos turísticos consiguen comprender mejor a sus visitantes y ofrecer productos y servicios mejor adaptados a sus demandas.
